For in-person events, speakers are the most concerned with the elements of the venue that either enhance or detract from their presentation. After the confetti has cleared, it’s time to regroup. If the audience is not relevant, sponsors will have less success engaging with attendees and fall flat on their goals. Compare these numbers to the actual number of attendees who come back next year. member engagement, This one requires no guesswork. If you have extra questions you’d like to ask your attendees, by all means, ask! This is especially important for the VIPs you hope to impress. Be sure to have a text box along with the NPS rating so participants can elaborate on their experiences. Give the people what they want and show them that your focus is truly on their experience. association management, These Question Type suggestions are just that – suggestions, it’s up to you to determine the best use for your event survey. This one is very important because it reveals how enthusiastic the survey participant really is about your event. By asking your speakers if they felt they had the information needed to successfully present you can identify strengths and weaknesses in your speaker preparation. For example “How would you rate working with our production team and virtual platform?”. Make sure to tie your event back into your main mission statement by asking employees to directly reflect on the impact it has had on what they’re trying to accomplish at this moment in time. Reflecting as a team on event goals will give you a greater sense of whether you accomplished your event goals or not. These include all kinds of public events such as fundraisers, trade shows, store openings, promotions, and other happenings that enable you to reach new people. Asking your team for feedback will let you know if there are areas to improve in team communication next event. This question will gauge if any improvements need to be made in the next iterations. You can pair the insights you gain from event surveys with event KPIs to create a fully developed picture of how successful your event was, and how you can improve it in the future. Multi-day events present a unique opportunity to improve your event before it’s even over. Ask attendees to rate the quality of audio and video. Why did you choose to attend our event and … Keep using surveys for subsequent events, so that they get better and better (and better). Survey questions like this one are pretty straightforward. 2. Ask attendees what they want to see and design your next event with their feedback in mind. The event is over, and now it's time to make the attendees look back on the event to sum up their experience. Here are some sample questions for attendees: So, in order to get the information you want, be very deliberate in how and what you ask respondents after the event. Zooming back out again, employees should consider how the actions of the marketing department directly affect their greater purpose in the company. Types of Event Survey Questions. 1. Any event’s goal is to meet the needs of its attendees. It’s a good starting point for the questions that follow and allows you to get the big picture idea of how the event went in general and if it met expectations. ... but the more you treat them like an in-person event, the better. It’s imperative to realise that even the most scrupulous measurement of attendance satisfaction isn’t going to save your event from failing check-in technology or poor lighting. 2. The best way to know if your event met its goal is to ask them. You might say something like: “We’re so glad you could join us at the most recent Spanish Conversation Group meeting! Preparation is a key element to any presentation’s success. And because all of these factors are within your control, the changes will be easy to make and measure in the future. Overall, how would you rate the event? Post-event surveys can tell you exactly what attendees, sponsors, and stakeholders loved about your event and what you can do to make it even better next time. This is a check to see if your content landed with your attendees the way you intended for it to. But that then begs the question: (Interval scale question from very unsatisfactory to very satisfactory), (Interval scale question from very likely to not likely), If you have extra questions you’d like to ask your attendees, by all means, ask! We realize putting together a post-event survey takes time (which you likely don’t have a lot of), so to help you out, we’ve put together nine questions you NEED to ask your attendees (plus, how to structure those individual questions). When an attendee runs into an issue attending your virtual event, they contact your support team. This question serves as a catchall for any additional feedback. Loyal attendees are proof that your event is ticking the right boxes for your target demographic. All of these big-picture event characteristics shape the experience for attendees. You can send surveys to participants before, during, or after the event, and they are often shared digitally. If you don’t connect the event evaluation to the greater objective or plan, the event itself can feel isolated and unnecessary. | Yes/no questions. Here ar… Use the information you gather from this event survey question to see what marketing channels are working the best for your event, and where you need to improve. This survey will help you gather valuable insight from participants about their experiences, what your team can improve, and what they’d like to see for the next event. If attendees can’t find parts of the event due to a poor navigation design, they won’t be able to experience the event in full. Questions like this allow you to narrow in on those experiences while planning your next event. A best practice in event surveys is to start off more general and get more granular towards the end. You can modify this question for virtual and hybrid events as well. The key purpose of a post-event survey is to garner your event’s success rate and measure your Net Promoter Score (NPS), which indicates how much value your event brought to event attendees. Success at a virtual event goes hand-in-hand with how easily attendees can navigate the experience. You won’t be able to cover every aspect of the event in the survey. If attendees felt like there was not enough time, consider carving out more time for attendees to participate in the discussion. This open-ended question shows sponsors and partners that you value their opinion as collaborators. Question Type: NPS Similar to the opening question on the attendee virtual event survey, this question shows that you value your sponsors and exhibitors’ opinions. Bonus Tip: According to our Event Marketing Report, 54% of event marketers have trouble showing event ROI to key decision-makers. eBooks, checklists, and more to help your organization thrive, Event Feedback: 9 Questions You NEED to Ask Your Attendees. The longer your survey is, the less likely people are to complete it. Event Evaluation Questions. Post-event survey questions set you up for future success. Don’t write a survey that forces respondents to leave a glowing review. Gauging Interest in Live Events “Has anyone sent a pre-event survey to attendees to see what the interest level is for live events versus hybrid and/or virtual events?” Now it’s time to craft and send the post virtual event survey. If volunteers are willing to come back again then you know you’ve thrown a great event. | If the responses are good and event ROI was high, you could also use these answers as proof demonstrating to future sponsors your sponsorship opportunities are a great investment. Improvements might include minimum internet speeds, types of approved microphones, or sending presenter kits directly to speaker’s homes to ensure quality audio and visual. If roles aren’t clear it can lead to problems and miscommunications that impact the execution of your event. Attendees may have suggestions and interesting perspectives you otherwise wouldn’t have known. When you need a straightforward yes-or-no answer, this is the way to go. It’s hard to say exactly how well an event went when you only have your own personal experience to guide you. Generally speaking, it’s often hard for anyone to gauge their own assumptions about an experience until it is over, which is why including this question along with a prompt to further explain their answer is often more insightful than simply checking yes or no. Surveys can be effective tools for virtual events – be sure to align your survey questions to your overall goals, make it easy and convenient for event attendees to complete it and properly follow up on the feedback delivered. Generally you want to know why they decided to attend the event, what sessions or part of the event did they enjoy most, and what problems or bad experiences did they have. These survey questions can be asked for public events, training courses, conferences, conclaves, exhibitions, and webinars. You should have a feel about how many questions to include in your survey based on your attendees and type of event. Event feedback survey questions are survey questions asked after an event has concluded to the attendees to understand their opinions about the event. Tips and tricks delivered straight into your inbox! At the end of an event, no matter how wonderful the experience, attendees do not want to fill out a pages-long survey. No matter if you have live chat, email, or a knowledge base this question will help give you insight into if your current tech support system is working or not. Pre-event and post-event survey questions help you gather important stakeholder feedback that would otherwise get lost in the shuffle or never shared at all. By asking this event survey question you can gauge if your sessions were the appropriate length for your audience or use the insights to take action to improve durations for the next event. And with the recommendation of someone who has already done it, the decision will be a no-brainer for them. Event attendees can feel incredibly busy bouncing between so many sessions - but it's important that you gather feedback while the content is fresh on their mind. Include as an optional question on registration forms or in a post-registration survey. Make sure to include a prompt with room to add more in case participants wish to elaborate. You hear us talk a LOT about the importance of post-event surveys - and we stand by that. Often brands sign up to sponsor events to achieve sales and marketing goals, or brand visibility. The right questions can help you gauge the success of the event overall. If a speaker answers no, be sure to personally follow up with them to get more information, not only will they feel heard but you will gain invaluable insight into how to create a better experience next time. The wrong questions turn your event surveys into just another tedious, ineffective task on your to-do list. Maximize public participation in future events by finding out what keeps people coming back for more. Can’t log-in? Keep a list of each point and find themes and popular responses to prioritize popular experiences next year. Plus, there usually aren’t enough volunteers to go around, so having some people to follow up with could help build out your team. And all feedback is good feedback; negative feedback stings, but it’s essential for optimizing your event strategy. We’ve included 14 additional sample questions to get your virtual post-event survey kick-started: How satisfied were you with the event? Knowing that they enjoyed the experience enough to recommend future volunteers should be gratifying. Every attendee has a unique experience, so it is essential to understand every individual’s opinion. What was the best part of today's event for you? Content length is especially important for virtual events. 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